Posts Tagged ‘logos’

The lovely Robyn of paperieboutique.com has asked me to guest post about choosing a logo designer and designing a logo from my point of view :) It should be posted today or tomorrow, but I figured I would give my readers a little sneek peak on what I have written for her! Enjoy the process I go through from start to finish with clients and learn a few things on the way about choosing the designer that is right for YOU!

The first step in branding yourself is, of course, choosing a designer. There are quite a few designers out there to choose from so how do you know which one is the “right” one? When choosing your designer, be sure to look for the following:

Budget: How much are you willing to spend on a logo that defines you?
Communication: Does your designer offer methods of communication other than just email?
Previous Work: Check out your designer’s portfolio. Do they do a lot of work similar to the style you’re wanting?
Research: Contact some of the designer’s past clients. Find out how the process went and whether or not they were happy with the result.
Policies: Be sure to check out the designer’s policies. Make sure they offer what you are wanting in terms of final files, turn around time, edits, etc.

Let’s touch on the subject of budgeting. Most importantly, stick to what you can afford. Your logo defines your business and should be with you MANY years. Wait until funds are availabe to work with the designer that you really feel can capture your style and business in your logo. Your logo defines your business and shouldn’t be changed often. The basic concept should remain the same, as constantly changing your look may cause your clients to wonder whether or not you are serious about your work.

Next up: Communication…..read the rest on the forums!!!

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Keep your Brand Consistent

August 24, 2009

Your customers will recognize you quickly by your logo and branding items. Changing your logo/brand is expensive, with designer costs, website designing, all printed materials, etc. It also confuses your clients!

Whether your company is as large as CocaCola or a small photography company establishing your brand and staying with it will benefit you in the long run.

Things that can make your brand weak is you yourself are not comfortable in the brand, attempting to create the brand using yourself or someone who is an inexperienced designer. Jumping from one designer to another.

So how can you create a consistent brand? … read the rest on the forums!

For more information on Branding find us in the forums, one of the fabulous designers on board can help you create something that will last you a lifetime!

written by candace wilson | simple wish designs

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