Archive for the ‘marketing’ Category

The lovely Robyn of paperieboutique.com has asked me to guest post about choosing a logo designer and designing a logo from my point of view :) It should be posted today or tomorrow, but I figured I would give my readers a little sneek peak on what I have written for her! Enjoy the process I go through from start to finish with clients and learn a few things on the way about choosing the designer that is right for YOU!

The first step in branding yourself is, of course, choosing a designer. There are quite a few designers out there to choose from so how do you know which one is the “right” one? When choosing your designer, be sure to look for the following:

Budget: How much are you willing to spend on a logo that defines you?
Communication: Does your designer offer methods of communication other than just email?
Previous Work: Check out your designer’s portfolio. Do they do a lot of work similar to the style you’re wanting?
Research: Contact some of the designer’s past clients. Find out how the process went and whether or not they were happy with the result.
Policies: Be sure to check out the designer’s policies. Make sure they offer what you are wanting in terms of final files, turn around time, edits, etc.

Let’s touch on the subject of budgeting. Most importantly, stick to what you can afford. Your logo defines your business and should be with you MANY years. Wait until funds are availabe to work with the designer that you really feel can capture your style and business in your logo. Your logo defines your business and shouldn’t be changed often. The basic concept should remain the same, as constantly changing your look may cause your clients to wonder whether or not you are serious about your work.

Next up: Communication…..read the rest on the forums!!!

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Word of mouth advertising is the single most powerful seller there is. Think about it. If you read an ad in a local resource magazine for a house cleaner you may think to yourself… hmm, I would like some help with the house and set the information aside for later, wanting to research their reputation and pricing schedule, so that you can form an opinion about their trustworthiness and value. But, if your friend, someone you already trust, comes to you raving about the service they just got from a different house cleaner you’d probably be more inclined to put them at the top of your list. What about if you saw the work in person? What if they presented you with a coupon? Would that sway your opinion?

Marketing using word-of-mouth is so powerful that you may not need to spend any money on anything else. Strategically place your blog / website for people to find and give your already happy clients a helping hand in spreading the word.

Bring on the rep cards from WHCC

(article continued in the Prime Pixels Forum)… <- Its FREE to join!

written by Rachel Noah @ VerveLifeShop

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